We the Kings advert breakdown

Simple plan advert breakdown

Audience Profile

Here is my audience profile it is a collection of images I have pulled together in an attempt to explain my target audience for my music video. I have made a point to show the social media community aspect that my target audience are interested in with IKT (CTFxC vlogs) and kings carriage both interactive parts of We the Kings. As well the fashion and mind set of my target audience to make sure I can create a feel for each of these in my music video.

Shot selection for my album cover

Here is my second mock up of the poteintial album cover. I refined the colour correction to softer lilacs to create more of a purple/pink haze and toned the album cover title so it was not as obtrusive to appeal to a female target audience in their late teens/early twenties. The album looks much cleaner and much more simple and to the point, what I am aiming for.

Also, through asking a range of people both boys and girls, between 17-19, and the general consensus was that this album cover was much more appealing because the colours are not loud and 'shouting' at you but calm and more grown up, although still portraying the stay young theme that I am aiming for.