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Tuesday, 6 March 2012
Advert and digi pack
Here is a few steps along my journey to my final advert. I started with a purple background and white stripe through the middle because this shade of purple worked particularly well with my album mock up. However as I added the yellow text, again used in one of my album mock ups, the album just didn't seem to work and was too loud and did not work as I had envisioned. So with a drastic rethink I went with the wood back ground to fit with the acoustic guitar theme that my music video would eventually have. I then took the same type face and kept the purple but changed the yellow to a much softer blue, which is much more in keeping with the whole theme of my project and it seem to work together.
Here is the four shots of my digi pack. The background is the same wooden theme through out to keep continuity and as all my products as one, starting to create a brand and help my products much easier to recognise. I added the blue stripe to the album because it gives a distinct look throughout the album with to starting off 'sprouting' off the Above Hello title, then trailing through the rest of the album. Also, to keep up my connection with audience I included a personal message as a way of making it that much personal for the audience, which I hope to put into my final music video.
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